Them's Good Eatin': Part II

Last week I wrote a post about the ultimate investment, Shakespeare's Choice Gourmet Pasties. As it turns out, nobody bid on "The most recognizable trademark in the Western world," and both it and the domain name, www.shakespeareschoicegourmetpasties.com, remain unsold. But that isn't stopping our pal Marty Highton! Using all his business savvy and marketing insight, he made an uprecedented move that will completely turn this situation around: he relisted the auction at reduced price.


Absolutely brilliant.