Happy 4th of October!
I love Halloween (at least I did before paranoid soccer moms ruined it), and even as an adult I still get excited when I see orange and black decorations in the fall. So with October 31st right around the corner, you can bet I'm getting all hyped up.
Wait, what's that you say? It's August? Halloween is over two months away? Oh, sorry, I guess I got confused when my girlfriend sent me this:
We were both perplexed by this image. At first I thought that this display must be at some sort of dollar store. Those places pretty much get whatever merchandise they can whenever it's available, so it would make sense for one to have Halloween decorations next to American flags left over from Independence Day. Either that, or it was some sort of mix-up at a mainstream store. That was until I saw a Halloween-themed magazine at a supermarket and display of Halloween pop-up books, gummy vampire bats, and wax fangs at a local book store.
I've got a big problem with this. Marketers have already taken away much of the joy I used to associate with Christmas by putting out merchandise in early October. And now they're moving in on Halloween. I don't know about other people out there, but one of the things I like about holidays is that they only come around once a year. If we celebrated something and exchanged gifts every day, it wouldn't be special anymore, and we'd get tired of it. So when days like Christmas and Halloween get turned into sixty to ninety day-long promotional events, I tend to get jaded to them.
But as usual, I have a solution.
America's businessmen are simply doing what they normally do: increasing demand for the products they sell by making the selling seasons longer. The problem is that they're not diversifying their investments. There are plenty of holidays with product-selling potential that just haven't been exploited, leaving big gaps of marketing potential, and saturating the marketplace with the same old things. Take Labor Day, for instance. Nobody seems to care about it anymore. Sure, a lot of white collar workers get to take the day off, but there's no real excitement. So I've decided to form a new marketable tradition around Labor Day so maybe big business will ease up a little on the other holidays.
First we need a mascot. I recommend Peter J. McGuire, who had the initial idea for Labor Day in 1882.
McGuire, or "PJ," as he'll be known, will wake up around noon the first Monday in September. He'll don a suit of armor in honor of the Knights of Labor (the organizers of the first Labor Day parade) and fly around the US atop his magical Teamster-certified semi truck, driven by the ghost of Jimmy Hoffa. He'll deliver unclaimed unemployment checks to children until 3pm so he can beat the traffic home. I can see it now:
There! Now that Labor Day has a new and easy-to-sell image, we can stop saturating the market with Halloween and Christmas! We can preserve what little integrity these holidays have left!
Right?
Please?










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